BRANDING POST COVID-19

Busines Innovation Series

“The post lockdown era will see brands competing frantically for attention and eventually, survival and growth will depend on the strategies, proactive approaches, and certainly capital infusion”. Anand Srivastava

I agree completely with Anand. Brands who fail to tweak their brand strategy and business operations model during and post covid-19 pandemic will definitely experience decline and downtime. To stay afloat and ensure business continuity every brand out there must go back to the foundation and re-engineer their brand DNA.

Here are few ideas that can help:

Redesign Products and Service Offering

As the effects of covid-19 pandemic bites harder on consumers. There will be a shortage of funds that can be expend by consumers. Hence, majority of consumers will only be interested in purchasing products and services that are essential to life sustenance. It will be wise therefore for brands to quickly realign their products and services to meet the essential needs of consumers. This can be achieved through research, data analysis and survey.

Redesign Brand Marketing Communications Message:

The core of your brand message during and post covid-19 must now reflect a new paradigm. As the whole world is currently under the siege of covid-19 pandemic your brand message should reflects your disposition. If your brand will communicate anything post covid-19 it should be that you care. Consumers are yearning to be heard, seen and cared for. Your brand should be ready to play a big brother role to provide some form of succor for your consumers.

Focus on your People and the Consumers/Customers

Your customers service strategies have got to be top notch if your brand is to remain relevant post covid-19. Customers actually are spoilt for choice right now and will not hesitate to take their hard earned and scarce funds elsewhere if treated poorly by you. Every customer and every dollar count right now. You can’t afford to be slack with the customer acquisition, satisfaction and retention. Listen to your customers, reward your loyal customers by offering discounts and special promotions for new customers.

Review Your Communications Channels

If you have not noticed let me update you quickly. There is an insatiable demand for contents consumed by consumers and of course the mediums/channels/platforms have greatly changed. You have got to find out the best medium to communicate your brand message to your target audience.

Finally, the brands that will thrive during and post covid-19 pandemic will be brands that can adapt quickly to changes and develop innovative ideas to solve humanity challenges.

Oludotun Oyeyemi

Public Relations/Brand Communications Strategist